{"id":1330,"date":"2023-03-21T20:57:50","date_gmt":"2023-03-21T23:57:50","guid":{"rendered":"https:\/\/www.multipleitservices.com\/br\/?p=1330"},"modified":"2023-03-21T20:58:50","modified_gmt":"2023-03-21T23:58:50","slug":"o-que-e-balanced-scorecard-e-como-aplicar-na-sua-gestao","status":"publish","type":"post","link":"https:\/\/www.multipleitservices.com\/br\/blog\/o-que-e-balanced-scorecard-e-como-aplicar-na-sua-gestao\/","title":{"rendered":"O que \u00e9 Balanced Scorecard e como aplicar na sua gest\u00e3o"},"content":{"rendered":"<p><span style=\"font-weight: 400\">O Balanced Scorecard \u00e9 um m\u00e9todo de gest\u00e3o destinado a traduzir os objetivos estrat\u00e9gicos de uma organiza\u00e7\u00e3o em um conjunto de objetivos de desempenho organizacional que s\u00e3o medidos, monitorados e alterados, se necess\u00e1rio, para garantir que os objetivos estrat\u00e9gicos de uma organiza\u00e7\u00e3o sejam atendidos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Uma premissa fundamental da abordagem do Balanced Scorecard \u00e9 que as m\u00e9tricas de contabilidade financeira que as empresas tradicionalmente seguem para monitorar seus objetivos estrat\u00e9gicos s\u00e3o insuficientes para manter as empresas no caminho certo. Os resultados financeiros lan\u00e7am luz sobre o que aconteceu no passado, n\u00e3o sobre o rumo que o neg\u00f3cio est\u00e1 ou deveria seguir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">O sistema de Balanced Scorecard visa fornecer uma vis\u00e3o mais abrangente para as partes interessadas, complementando as medidas financeiras com m\u00e9tricas adicionais que avaliam o desempenho em \u00e1reas como satisfa\u00e7\u00e3o do cliente e inova\u00e7\u00e3o de produtos. Vamos entender um pouco melhor sobre ele e como voc\u00ea pode aplic\u00e1-lo.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Premissas do Balanced Scorecard<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Kaplan e Norton, os criadores da metodologia, ofereceram orienta\u00e7\u00e3o sobre como construir um Balanced Scorecard. O processo discutido por eles se aplica a unidades de neg\u00f3cios e descreve o que eles chamam de &#8220;perfil de projeto t\u00edpico&#8221; para o desenvolvimento de Balanced Scorecards. Vamos conhecer as premissas e etapas de um projeto t\u00edpico de Balanced Scorecard.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Prepara\u00e7\u00e3o<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">A organiza\u00e7\u00e3o identifica a parte do neg\u00f3cio para a qual um scorecard de alto n\u00edvel \u00e9 apropriado. Definida de forma ampla, esta \u00e9 uma unidade que possui seus pr\u00f3prios clientes, canais de distribui\u00e7\u00e3o, instala\u00e7\u00f5es de produ\u00e7\u00e3o e metas financeiras.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>A primeira rodada de entrevistas<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Um facilitador do Balanced Scorecard entrevista os gerentes por cerca de 90 minutos cada um para obter informa\u00e7\u00f5es sobre metas estrat\u00e9gicas indicadores de desempenho.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Primeiro workshop executivo<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">A alta administra\u00e7\u00e3o se re\u00fane com o facilitador para come\u00e7ar a desenvolver o scorecard, chegando a um consenso sobre a miss\u00e3o e a estrat\u00e9gia e vinculando as medi\u00e7\u00f5es a elas. Isso pode incluir entrevistas em v\u00eddeo com acionistas e clientes para conseguir uma vis\u00e3o mais hol\u00edstica da situa\u00e7\u00e3o do neg\u00f3cio.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>A segunda rodada de entrevistas\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">O facilitador analisa, consolida e documenta as informa\u00e7\u00f5es do workshop executivo e entrevista cada executivo s\u00eanior para formar um Balanced Scorecard provis\u00f3rio.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Segundo workshop executivo<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">A alta administra\u00e7\u00e3o, seus colaboradores e um n\u00famero maior de gerentes intermedi\u00e1rios debatem a vis\u00e3o, a estrat\u00e9gia e o scorecard provis\u00f3rio. Trabalhando em grupos, eles discutem as medidas, come\u00e7am a desenvolver um plano de implementa\u00e7\u00e3o e formulam objetivos de extens\u00e3o para cada uma das medidas propostas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Terceiro workshop executivo<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Os executivos seniores chegam a um consenso sobre a vis\u00e3o, os objetivos e as medidas discutidas nos dois workshops anteriores e desenvolvem metas de desempenho para cada medida. Uma vez conclu\u00eddo, a equipe concorda com um plano de implementa\u00e7\u00e3o.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Implementa\u00e7\u00e3o<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Uma equipe rec\u00e9m-formada implementa um plano que visa vincular as medidas de desempenho a bancos de dados e sistemas de TI, para comunicar o Balanced Scorecard em toda a organiza\u00e7\u00e3o e incentivar o desenvolvimento de m\u00e9tricas de segundo n\u00edvel para unidades descentralizadas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Revis\u00f5es peri\u00f3dicas<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Um acompanhamento trimestral ou mensal sobre as medidas do Balanced Scorecard \u00e9 preparado e visualizado pelos gerentes. As m\u00e9tricas do Balanced Scorecard s\u00e3o revisadas anualmente como parte do processo de planejamento estrat\u00e9gico.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Essa \u00e9 uma forma de centralizar a estrat\u00e9gia do neg\u00f3cio e manter a empresa focada em uma vis\u00e3o. Uma forma de contribuir para isso \u00e9 ter um ERP para deixar registrado todo o plano de projeto e m\u00e9tricas de acompanhamento. <a href=\"https:\/\/www.multipleitservices.com\/br\/#contact\">Venha conhecer o Microsoft Dynamics 365 Business Central!<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Balanced Scorecard \u00e9 um m\u00e9todo de gest\u00e3o destinado a traduzir os objetivos estrat\u00e9gicos de uma organiza\u00e7\u00e3o em um conjunto de objetivos de desempenho organizacional que s\u00e3o medidos, monitorados e&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":{"0":"post-1330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias-erp"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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